For American tissue businesses looking beyond their home market, some of the most important conversations of the year will take place far from home. On 18 and 19 November 2026, Tissue World Istanbul will gather the people shaping demand, supply and investment across one of the world’s most active tissue markets at the Hilton Istanbul Bosphorus, Türkiye.
The case for making the trip is simple. Growth in tissue is increasingly happening outside the mature markets of North America and Western Europe. The Middle East, North Africa and West Africa are adding capacity, building new supply chains and looking for technology, equipment and partners. Istanbul sits at the meeting point of these regions, which makes it one of the few places where a single visit can open doors across three continents.
“When the market is under pressure, buyers come looking for answers,” said Natalie Diaz-Martin, Events Director, Tissue World Portfolio. “Istanbul gives international companies direct access to decision-makers from regions that are very hard to reach one by one. You can learn how these markets really work, meet the people running them and leave with relationships that would take years to build from a distance.”
The conference programme is built around the questions international businesses are asking now. Sessions will cover global tissue market dynamics, opportunities in the MENA region and North and West Africa, and a geopolitical overview of the forces reshaping trade, investment and supply. For companies weighing expansion, sourcing or new partnerships, these sessions offer a practical, on-the-ground reading of markets that are often poorly understood from outside.
Technical sessions will focus on digitalisation, innovation, energy management and climate and environmental performance. These are shared challenges for mills everywhere, and the programme brings together operators facing very different cost structures, regulations and growth pressures.
Alongside the conference, the exhibition floor gives visitors the chance to meet suppliers, producers and converters in person. For international attendees, this is where market knowledge becomes business: comparing solutions, testing assumptions and starting conversations with companies they may not meet anywhere else.
Istanbul is also one of the best-connected cities in the world, with direct flights from major hubs across North America, Europe, the Middle East and Africa. That makes it a practical meeting point for a truly international industry.
For a 20% discount rate on conference delegate places, use code: TWI26NEX
Full event details, and the 2026 conference agenda are available at https://www.tissueworld.com/istanbul
