The stigma surrounding incontinence can prevent people from talking openly about the condition, seeking support and accessing solutions that can help them remain active and participate fully in everyday life.
To address this issue, Essity’s TENA, the world’s leading incontinence care brand, has launched a new campaign focused on men. The initiative encourages more open conversations about urinary leakage and its impact on daily life, while seeking to make these experiences more visible and normalize discussions around the subject.
By bringing the topic into the open, the campaign aims to help more men feel seen and more confident in seeking the support and solutions they need to maintain their routines and quality of life.
The initiative is part of Essity’s broader commitment to removing barriers to hygiene, health and well-being and contributing to a society where everyone can participate and live life to the fullest.
