Navigator launches four-ply multi-purpose paper roll under Amoos brand
Amoos Ultra combines four layers of paper with Hybrid Bonding Technology™ to enhance absorbency, strength and cleaning performance
The Navigator Company is expanding its Tissue portfolio with the launch of Amoos Ultra, a new four-ply multi-purpose paper roll designed to deliver high levels of absorbency and strength for household cleaning tasks.
Compared with two- or three-ply products of equivalent grammage, Amoos Ultra features a stronger paper structure with greater volume per unit of surface area. This construction is designed to maximize the performance of each sheet, combining higher absorption capacity, resistance during use and cleaning efficiency.
According to Navigator’s internal laboratory assessments, the product has the highest water absorption capacity per unit of surface area among products currently available on the Iberian market, supporting its performance positioning.
The launch strengthens Amoos’ presence in the kitchen and multi-purpose paper roll segment. In Spain, for example, the brand recorded 4.7% growth in value in the 12 months to June 2026 compared with the same period a year earlier, according to Nielsen data. Amoos Ultra builds on this performance with a proposition focused on quality, technological innovation and more efficient paper use.
TECHNOLOGY AND PRODUCT FEATURES
The product incorporates Hybrid Bonding Technology™, an innovative technology that combines two complementary methods of bonding paper layers, using water and adhesive. This process reinforces the cohesion of the four paper layers and helps maintain the product’s integrity during use.
The technology is designed to maximize the combined absorbency and strength of the four-ply structure, making Amoos Ultra particularly suitable for more demanding cleaning tasks, including the absorption of liquids and grease.
Available as a single roll in a compact, easy-to-store format, Amoos Ultra contains 200 sheets and 50 metres of paper, manufactured from renewable-source fibres.
EXPANDING THE AMOOS PORTFOLIO
Amoos Ultra joins several products launched by the brand throughout 2026, including Amoos Fresh, a toilet paper featuring Air Sense™ technology; Amoos Pure, which incorporates Clear Odor™ technology to neutralize unpleasant odours; Amoos Boom, a kitchen roll designed for everyday cleaning tasks; and the Amoos Selection range, made from 50% carefully selected recycled fibres and 50% virgin Eucalyptus globulus fibres.
Navigator’s continued investment in innovation and the development of solutions tailored to consumer needs has also been accompanied by market recognition.
In 2026, Amoos received the Cinco Estrelas Award for the fifth time, with Amoos Super Absorvente, a multi-purpose paper featuring the exclusive Absorb Tech™ technology.
The brand was also named Product of the Year for the second consecutive year with Amoos Comfort, a three-ply toilet paper designed to provide enhanced softness through Air Comfort Plus™ technology, which creates a cushioning and protective effect.
During the same period, Amoos once again received the Consumer Choice distinction in the toilet paper category, reinforcing consumer confidence and the brand’s position in the market.
