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Sustainable solutions could be an alternative to the shortage of sanitary pads in the US

According to the co-founder of Private Matters, a new American feminine hygiene brand, today, there are several sustainable and economically viable options for menstrual care

The lack of menstrual care products has been an increasingly present reality in the USA. In the past year, several tampon and feminine hygiene brands — including Tampax — have faced an increase in supply chain, transportation, and labor issues that have led to a nationwide shortage.

This reality, however, may represent new opportunities for consumers, including more sustainable options, in the view of Kirsten, co-founder of Private Matters, a new North American feminine hygiene brand. “Not being able to access essential feminine hygiene products is a big worry for millions across the US. But the good news is that tampons and pads are not your only options,” she said.

“Menstrual cups, reusable tampons and pads, and leakproof underwear are all viable alternatives that not only provide a practical solution to the national shortage but a sustainable and cheaper one,” she added.

In 2018 alone, Americans bought 5.8 billion tampons and pads, according to National Geographic. On average, somebody who menstruates will use between 5000 and 15,000 pads and tampons in their lifetime, costing between $5 and $8 a pack — and almost all of them end up in landfill sites.

“Due to the nature of feminine products, menstrual products are classed as medical waste and cannot be recycled. This means that billions of tampons and pads end up in landfill sites worldwide, polluting our oceans, atmosphere, and even our bodies with the consumption of microplastics,” said Kirsten.

“It’s not hard to see why people are looking for a more sustainable and affordable option. While products like menstrual cups are more expensive than traditional period products initially — usually around $20 — you can use them for years.”

Private Matters products are designed to be a natural partner to sustainable period products to keep women feeling and smelling fresh whatever time of the month. Each product is vegan, not tested on animals and contains no parabens, talc, or artificial dyes. Alongside that, all products are in sustainable, 100% recyclable packaging.

“Making the switch to sustainable products doesn’t need to be difficult. Plenty of planet-friendly period products are widely available, and with Private Matters by your side, you’ll feel fresh, clean, and green,” she concluded.

Learn more about the company on the website:

Private Matters
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