Thinx launches period underwear for teenagers

Thinx, a period underwear brand, is making awkward period moments better with the launch of Thinx Teens. The new line of reusable and sustainable period underwear with built-in leak protection will be available for as low as US$16, a lower price than its predecessor, Thinx BTWN.

With the new price, Thinx Teens is one of the most affordable reusable period products for teenager girls. The new period panties is now available online at thinx.com. Later this year, Thinx Teens will also be available online at Target.com and Walmart.com.

“First and early periods can be a mix of emotions and experiences that are totally normal, but sometimes awkward and stressful. The Thinx Teens collection is designed to help this new generation of menstruators feel confident, comfortable, and protected all-day long, free from stain and leak anxiety”, says Crystal Zerrenner, chief growth officer of Thinx. “Importantly, I’m very proud to offer this line at a lower price point. We are committed to doing our part to give teens affordable access to an effective and sustainable option that will keep them leak-free for a lifetime to come”.

Thinx is launching Thinx Teens with a television and online advertisement, “Saved by Sister,” directed by award-winning actor, director, producer and screenwriter, Pamela Adlon. In the comercial a mom is demonstrating to her child how to use a tampon, when her older daughter intervenes and instead offers her sister a pair of Thinx Teens. The commercial campaign was created by OBERLAND, a purpose-driven advertising agency, and produced by Girl Culture Films.

“It’s critical we offer our new generation of menstruators alternative period care options, including sustainable period underwear like Thinx Teens. My friends and family and I all use Thinx. To me, sustainable period underwear is as fundamental as a toothbrush or a pair of shoes”, says Pamela Adlon, the commercial’s director.

Like previous generations, today’s tweens and teens want comfortable products that work so they don’t have to worry about leaks. They also value sustainability, which influences their purchase decisions and that of their parents. Thinx Teens is a simple and safe reusable period underwear that looks and feels like regular panties while absorbing up to five tampons or two and half regular pads worth of flow. They are easy to wear and wash, intuitive to use, and keep new menstruators fresh and dry, all while helping the planet.

Thinx Teens offers four different styles (Brief, Bikini, Shorty, Sleep Shorts) and an assortment of color choices appealing to teens, in standard youth sizes 9-16, leaving a variety of options for teens and preteens to find the right look, fit and comfort for every type of flow. Thinx also offers a Fresh Start Period Kit, that includes a mix of all three styles designed to keep teens protected all cycle long.