TINY e TP explores industrial hemp as a new fiber for toilet paper

In a new edition of Talk Tissue, Brian Uzcategui speaks with Erica Halverson, founder of TINY e TP, about her journey into the paper industry and her efforts to introduce industrial hemp as an alternative fiber for toilet paper.

Halverson explains how the idea emerged as a pivot from her original work with sustainable industrial hemp paper and why she sees industrial hemp as a promising option for the tissue industry. She also discusses the fiber’s growth cycle, processing requirements and natural characteristics compared with traditional wood pulp and bamboo.

The conversation also explores TINY e TP’s strategy for bringing industrial hemp-based toilet paper to market, including potential B2B and white-label partnerships and the role of established companies in helping educate consumers about alternative fibers.

A key topic is the company’s next step: raising funding for its first commercial trial. Halverson discusses the partnerships already in place and the investment needed to move from handmade samples to commercial production.

Listen to the full episode to learn more about TINY e TP’s approach, the potential of industrial hemp in tissue and the challenges of bringing a new fiber to the market.