Tork and Green Bay Packers launch 5th Annual “Tackle Hygiene with Every Catch” campaign

As fans return to Lambeau Field for the home opener, the Green Bay Packers are joining forces with Tork, Essity’s professional hygiene brand, for the 5th Annual “Tackle Hygiene with Every Catch” campaign.

The initiative, running through the first five home games of the Packers’ season, aims to raise awareness about proper hygiene while promoting sustainable solutions. For every catch made during this period, Tork will donate $250 worth of hygiene products, including paper towel rolls and toilet paper, to Rawhide Youth Services, up to a total of $30,000.

“We’re proud to partner again with Tork on the Tackle Hygiene campaign”, said Justin Wolf, director of corporate partnerships sales & activations for the Packers. “For years, we have relied on Tork hygiene products on gameday and every day and we look forward to making a positive impact in the community while cheering for Packers catches. Throughout the campaign, our fans can learn about the importance of hygiene and sustainability, all while supporting their favorite team. We look forward to another great season of Tackle Hygiene with Every Catch”.

Since its launch, the partnership between Tork and the Packers has resulted in donations totaling $111,750 in sustainable hygiene products to local charities in Northeast Wisconsin.

This year’s recipient, Rawhide Youth Services, is a nonprofit organization that provides residential care, education, behavioral job training, and counseling programs for at-risk youth and their families. Celebrating its 60th anniversary in 2025, Rawhide continues the legacy of Packers Hall of Fame quarterback Bart Starr and his wife, Cherry, who played a key role in the organization’s founding and long-standing mission.

“Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field – which can hold more than 80,000 fans – as well as within our communities”, said Cindy Stilp, Marketing Communications Director at Essity. “Together with the Packers, we are proud to spearhead community initiatives like Tackle Hygiene with Every Catch, in order to deliver hygienic experiences to fans, while giving back to those in the community who rely on programs like Rawhide Youth Services”.

Tork is the official provider of towels, tissue, napkins and sanitizer at Lambeau Field, further reinforcing the connection between hygiene, sports and community well-being.