Leading into Global Handwashing Day on October 15, the Philadelphia Eagles are teaming up with Tork®, the Essity professional hygiene brand headquartered in Philadelphia, to launch the “Tackle Hygiene with Every Catch” campaign. As part of this season-long initiative, the Eagles and Tork will work collaboratively to raise awareness and promote the benefits of proper hygiene.
For every catch the Eagles make for the remainder of the season, Essity will donate Tork essential hygiene items including hand sanitizer, paper roll towels and toilet paper to Project HOME, an organization that serves to alleviate the underlying causes of poverty and break the cycle of homelessness in Philadelphia.
The total donation to Project Home will be up to $30,000. This partnership with Tork, the global leader in professional hygiene, highlights the team’s commitment to supporting a healthy and strong community.
“Our longstanding partnership with Tork has enabled us to maintain high standards in cleaning and disinfection at Lincoln Financial Field and the NovaCare Complex,” said Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles.
“Thanks to their innovative products, world-class service and commitment to sustainability, Tork is reimagining the way that we, as a society, think about hygiene at home and in public places. Through this new campaign with Tork, we’re excited to know that the success we have on the field this season will carry over into the community and support the important mission of Project HOME,” she completed.
The “Tackle Hygiene with Every Catch” campaign will kick off on October 14, 2021, just ahead of Global Handwashing Day (October 15), and will run through the last game of the regular season. Fans can expect to see helpful hygiene awareness messaging throughout Lincoln Financial Field, promoting the importance of a clean and healthy lifestyle.
“Over the many years we have worked to end chronic street homelessness in the city of Philadelphia, we have found that it’s only possible when we partner with others who care deeply for the entire community, like Essity and the Philadelphia Eagles,” said Sister Mary Scullion, Executive Director and Co-Founder of Project HOME. “When we work with others who amplify our work and our mission, we can help more people come home.”
“Now more than ever, people are evaluating the facilities they visit based on the hygiene of the venue,” Don Lewis, President of Professional Hygiene at Essity. “Together with the Eagles, we are proud to offer fans a sustainable and hygienic game day experience at Lincoln Financial Field so fans can sit back and enjoy the game. Moreover, as a Philadelphia-based brand, we are proud to give back to our community via Project HOME in partnership with the Philadelphia Eagles.”
Tork had already teamed up with the Green Bay Packers to keep fans healthy and give back to the Green Bay and Milwaukee communities.