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WaterWipes® launches new line of stronger, softer wipes for sensitive skin
Products are now twice as strong, thicker, and maintain their “microbiome-friendly” certification, offering effective cleaning and care for newborns and children
WaterWipes® has announced the launch of its most durable line of wipes to date. The new products are twice as strong, thicker, and softer, combining cleaning efficiency with care for sensitive skin.
The renewed line also features a new look with an embossed pattern made from finer, softer fibers. The improved texture enhances cleaning power without compromising the purity that characterizes WaterWipes® wipes. The brand emphasizes that the products are ideal for a variety of everyday situations, from diaper changes to minor food accidents or quick skin refreshers.
Jennifer Foley, President and General Manager of WaterWipes® Americas, said “our latest upgrade is our way of showing we’re with parents at every step, working tirelessly to make our wipes stronger and softer, without compromising on purity”.
The wipes remain plant-based and are the only ones certified as “microbiome-friendly” by MyMicrobiome. According to the company, the new product provides more effective and comforting cleaning for parents and caregivers in all childcare situations.
The products are now available at major retailers, including Walmart, Target, Amazon, CVS, and Walgreens.