Who Gives A Crap turns a giant talking toilet roll into a retail attraction
‘Feel Goooood’ campaign combines humor, sampling and reverse psychology to engage shoppers and highlight the brand’s bamboo toilet rolls
In a busy retail environment, getting shoppers to stop and pay attention is only half the challenge. Making them laugh can make the experience even more memorable.
That was the idea behind Who Gives A Crap’s ‘Feel Goooood’ campaign, which featured a giant talking toilet roll as part of a sampling activation. Using reverse psychology, shoppers were encouraged to press a large button that promptly produced a fart sound.
The unexpected interaction was followed by a ‘hidden voice’ delivering a unique compliment, while participants also received a fresh bamboo toilet roll and branded merchandise.
The activation was designed to create a moment of surprise and delight while showcasing the brand’s super-soft bamboo rolls. At the same time, it brought the company’s broader impact story to life through an experience that encouraged people to actively engage with the brand.
