GreenCore bets on ultra-thin absorbent line without the use of trees for private labels in Europe

GreenCore Solutions has announced the launch of FemCare UltraThin, its first line of ultra-thin feminine absorbents manufactured without the use of tree fibers. The product is available for sale in universal packaging aimed at the European private label market, which today represents the largest share of the hygiene sector in the region.

Tests carried out by the SGS laboratory attest to the performance of the LITE version of the range, which received a Class A rating in the following areas: absorption, leakage control and rewetting. The absorbent retained 55.5 grams of liquid without leaking, maintained 100% efficiency against overflows and recorded rewetting of less than 5% in both standing and sitting conditions. The final score was 90/100, within the highest evaluation range.

The launch comes against a backdrop of continued growth for private labels in Europe, especially in the region’s six largest markets (France, Germany, Italy, the Netherlands, Spain and the United Kingdom). According to data from Statista, these countries account for almost two thirds of the segment’s sales volume, which is expected to be worth around US$8 billion by 2025 in the feminine hygiene category alone.

The range also has the TreeFree PASSPORT seal, which ensures traceability and certification of the origin of the materials. According to the ECO-10060 classification, the product has reached the SUPREME level, which recognizes the high performance of sustainable and tree fibre-free compounds.

FemCare UltraThin can be customized by retailers and has integration with the Eco Score app, which allows direct communication with the consumer about the product’s performance and environmental impact. The commercial package also includes the TreeFree Diaper line, aimed at the diaper segment, as part of a multi-segmented expansion strategy for the personal care market.