GreenCore presents a private label program for European retailers

GreenCore Solutions has announced the launch of the “TreeFree Diaper Retail Private Label Program”, a new ecological diaper supply model developed for retailers in Europe. The proposal combines technological innovation, environmental certification and an exclusive private label model, allowing chains to launch sustainable products with agility and greater control over margins and branding.

The TreeFree Diaper is manufactured with proprietary econoLiite Core technology, which offers a combination of absorption, comfort and reduced use of cellulose-derived materials, with performance tested and certified by SGS. In addition, the product’s standard packaging is ready for retail and includes a QR code that directs the consumer to real-time information on the item’s ecological certifications.

One of the program’s main differentials is the time it takes to get the product on the shelves, which can be reduced from up to 10 months – the industry average – to just 60 to 90 days. GreenCore’s model includes complete integration with the retailer’s infrastructure, omnichannel logistics support in Europe and the possibility of customizing the visual identity, with versions adapted for five different markets: United Kingdom, Germany, France, Sweden, Spain and Mexico.

GreenCore also points out that it does not operate its own competing retail brands, which allows exclusivity for commercial partners. With this approach, the retailer retains full control of the brand, prices and the relationship with the consumer, while relying on GreenCore’s technical and operational support.

To strengthen the sell-out strategy, the company has signed an alliance with the StarNgage platform, which specializes in campaigns with mom influencers. The proposal is to activate mother content creators, connecting engagement on social networks directly to the shelves via the QR codes on the packaging – which expands experimentation, generates trust in the brand and stimulates sales.

With this launch, GreenCore reinforces its commitment to innovation in disposable hygiene products, offering European retailers an ecological and high-performance alternative, in line with the profile of the modern consumer who seeks transparency, sustainability and functionality in children’s products.