Sofidel to showcase innovative solutions for private label at PLMA 2023
Private brands highlight their participation to differentiate themselves in the market at the event “The Store Brands Phenomenon”
Sofidel announced its participation in PLMA’s 2023 annual private label trade show, known as “The Store Brands Phenomenon,” which will take place Nov. 12-14 in Chicago.
“We’re excited to attend this year’s event to showcase our latest private label solutions,” said Mary Conwell, National Sales Manager, Sofidel America. “Sofidel offers a variety of sustainable private label paper products to help retailers meet their consumers’ needs. Many of our paper products are Forest Stewardship Council® (FSC®)-certified to ensure the sustainability of the products.”
The show, which has been running for more than 40 years, has been a key meeting point for retailers and manufacturers, facilitating networking, exploring new products and driving private label programs. For Sofidel, this platform represents an opportunity to differentiate itself from the competition and highlight its commitment to quality and sustainability to retailers.
“While other companies offer private label products, our adherence to achieving strong sustainability goals and following strict processes sets us apart,” added Conwell. “We also offer National Brand Equivalent (NBE) products and innovations, such as paper packaging.”
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