Essity earns 7 Lions at Cannes 2025 with bold storytelling from feminine care brands

Essity, a global hygiene and health leader, was awarded 7 Lions at the 2025 Cannes Lions International Festival of Creativity, the most prestigious event in the creative industry. The company’s feminine care brands Libresse/Bodyform and Nosotras were celebrated for their bold approach to storytelling and brand purpose, reinforcing Essity’s position as a growth driver in the global hygiene segment.

Among the winners, “Never Just a Period” (Libresse/Bodyform) received 1 Gold and 3 Bronze Lions, recognized for a portfolio strategy that educates, destigmatizes menstruation and empowers women. Meanwhile, “Me. Feat Me” (Nosotras) earned 2 Silver and 1 Bronze Lions with a musical project centered on identity and inclusion, marking the brand’s first-ever wins at Cannes.

Out of 27,000 global entries, only 3% received any Lion and less than 1% were awarded Gold, making Essity’s achievement a standout.

These awards demonstrate how strategic branding and creativity play a vital role in business development. Essity’s feminine care brands are currently the fastest-growing period care brands globally, reflecting the success of campaigns aligned with social relevance and innovation.