Because expands its retail presence and launches a line of urinary protection in Walmart stores

Because, a wellness brand focused on senior consumers, has announced the national launch of its products in Walmart stores in the U.S. Consumers can now find the Booster Pads on the shelves of selected units of the retailer, marking an important step in the physical expansion of the brand, which until then had been heavily active in e-commerce.

Because’s Booster Pads are designed to add up to four cups of extra absorbency to any incontinence underwear. Made in the U.S., the products stand out for their discretion, comfort and performance – essential characteristics for older adults and caregivers looking for additional protection on a daily routine.

“Bladder leaks don’t wait. Our customers need products they can rely on, when and where they need them”, said Alexi Suvacioglu, CEO and co-founder of Because. “This partnership with Walmart makes it easier than ever for people to live confidently – with trusted protection available right on the shelf, whenever and wherever they need it”.

The initiative reinforces the brand’s omnichannel strategy, which already has a strong online presence with millions of consumers served. In addition to Walmart, Because products are also available at CVS, Target.com and other national retailers.