Bonterra, brand of Kruger Products, partners with veritree to advance reforestation efforts in Canada

Bonterra, a toilet paper brand from Kruger Products, has entered into an official partnership with veritree, a technology platform designed to provide verified reforestation projects worldwide. The collaboration reflects the company’s goal of deepening its environmental responsibility while contributing to large-scale climate action.

Through the initiative, every Bonterra purchase will contribute to planting trees across Canada, supporting both reforestation and climate restoration efforts.

Together, Bonterra and veritree plan to plant 150,000 trees by 2027, reinforcing the company’s commitment to long-term sustainability. The project aligns with the growing demand for initiatives that combine business growth with measurable environmental impact.

According to Kruger Products, the partnership reflects a broader vision: sustainability is not only about the choices made today but also about shaping a healthier future.