Bounty Paper Towels® reinvents game day with NFL Stars and Flawless Wings
Bounty becomes a must-have ally for your game day by offering an exclusive $4 off purchases over $10 on Bounty Paper Towel products through February. 12, 2024
Bounty Paper Towels, a Procter & Gamble brand, is preparing a special strategy for the NFL playoffs and Super Bowl. With a social focus centered on dynamic soccer duos sharing wings, the brand seeks to highlight how its household products can efficiently deal with the typical messes of popular in-game meals.
This year, the initiative expands on Bounty’s previous Super Bowl approach, incorporating nearly three times as many athletes. Highlighting iconic duos such as Gronkowski and Edelman, the brand highlights the connection between teammates to tackle wing mess, an American tradition that last year resulted in record consumption of 1.45 billion during the Super Bowl.
Former Patriots teammates Rob Gronkowski and Julian Edelman lead the campaign, showcasing how Bounty can tackle the wings mess challenge. The brand will also be on Super Bowl Radio Row in Las Vegas, serving wings and cleaning up messes alongside other NFL duos.
For those who can’t be on Radio Row, Bounty is offering a $4 cash rebate when spending $10 or more on Bounty Paper Towel products, valid through February 12, 2024. Fans can enjoy the “Wingman Stories Spill the Sauce” video on YouTube and follow exclusive social content from Bounty partners throughout January via Whistle on their social channels.
