Creme of Nature introduces Scalp Relief Wipes in collaboration with brand director Keke Palmer

Creme of Nature has announced the launch of its new Scalp Relief Wipes, an innovation designed to support scalp care, particularly for consumers who wear protective hairstyles. The product is now available through major retail channels and aims to deliver gentle cleansing and comfort without the need for water.

Dermatologist-tested, the wipes are formulated with 100% organic argan oil, aloe vera, and witch hazel. According to the company, the skin-friendly formula helps soothe occasional scalp itchiness caused by dryness, remove product buildup, sweat, and excess oils, and maintain scalp freshness without disrupting the hairstyle.

The launch marks the brand’s first collaboration with Emmy Award–winning actress, singer, and producer Keke Palmer, who was appointed brand director of Creme of Nature in 2024. Her involvement aligns with the brand’s focus on addressing everyday hair-care challenges within the textured hair community.

 

Part of the brand’s Moroccan Argan Oil collection, the Scalp Relief Wipes are positioned as an easy, on-the-go solution to extend the life of protective styles, reduce frizz, and neutralize odors between wash days.

According to Chandra Coleman, senior vice president of marketing for hair brands at Revlon, the product addresses a common consumer need: maintaining a clean, healthy scalp while preserving hairstyles and supporting active lifestyles.

The wipes are priced at $10.99 and are sold in resealable packs of 20 units through Amazon and specialty beauty retailers, with additional rollout planned at Target and Walmart in the coming months.