DelicaWash expands into the Mexican market

DelicaWash Care Corp. announced it has commenced operations in México with the launch of a new a Spanish-language website DelicaWash.mx, and influencer marketing partnership with StarNgage to facilitate expanded sales and marketing in Latin America’s second largest economy. With new offices in Zapopan, Jalisco, the expansion marks another significant milestone for DelicaWash as it continues to establish itself with Soft N Dry™ sales and marketing in key international markets.

The new footprint in México will serve as a strategic hub, fostering elements of manufacturing, logistics, sales and marketing, and innovation within the local ecosystem. DelicaWash’s team of talented executives, led by Ricardo Santana, combines extensive baby diaper industry experience with deep knowledge of mass merchandiser retailers, to drive value for our partners and customers. Mexico is uniquely situated with its own a large and growing domestic consumer base, whilst simultaneously serving elements of the U.S. market and providing further expansion into Latin America.

“As we continue to expand, it’s important that we have the right partners to offer quality, value, convenience and unique brands for our retail customers,” said Matthew Keddy, CEO of DelicaWash. “Our team has been working diligently to bring our brands to Mexico, and this serves as a jump off point to growth in Latin America. I am confident that our brands are positioned for success in the country for many years to come.”

Ricardo Santana, President of DelicaWash de México, highlighted the significance of the expansion, stating, “We are pleased to launch our operations in México, which is a market with solid growth potential. This move represents a strategic step forward for Soft N Dry™ as we continue to strengthen our footprint in the Americas and bring our unique ‘Tree Free’ diapers to established retail customers. We believe that our unique digital influencer marketing approach, combined with our deep understanding of key industries, will enable us to offer unparalleled value to consumers in México.”

DelicaWash comes to market centered on three key attributes for new baby care and laundry care products:

• Sustainable Brands: Parents want the softest and driest available diaper products they can trust. The Soft N Dry™ brand is ‘Tree Free’ with simple and nature-inspired components, including responsibly-sourced packaging and shipping, and is constructed without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. With MODEL-C for laundry care, consumers get their delicate hand washed items ‘real clean’ and prevent damage that results in ocean plastics run off and clothing items going prematurely to landfill.
• Local Influencer Support: Parents trust other parents, and consumers are increasingly turning to their peers on select social media platforms such as Instagram, to discover new products and where to find them at their local retailers. In partnership with Singapore-based StarNgage, local Spanish speaking influencers with the appropriate dialect are in place to provide both brand awareness and information on retail partners to purchase.
• Wholesale Private Label (WPL): DelicaWash makes both of its brands, Soft N Dry™ baby diapers and MODEL-C for laundry care available to national and regional retailers in North, Central and South America. DelicaWash’s expansion of WPL marketing and sales in Mexico builds on the recently announced Latin American logistics infrastructure with Buenos-Aires, Argentina-based, B&G Maritime, to shorten lead times and provide the resources to scale up operations to meet anticipated demand.

In addition to opening new offices in México and Spanish Spanish-language website, DelicaWash also announced a partnership with Singapore-based StarNgage, which according to G2, is a Global Top 20 leading influencer marketing and creator management platform. Influencers create and curate content for their millions of followers on Instagram, YouTube, Tik Tok, and more. StarNgage has already powered over 10,000 global campaigns and helped more than 50,000 global advertisers in their influencer marketing initiatives. StarNgage has a network of over two million influencers globally.

“After testing a number of different influencer and creator platforms, we determined that the international composition and reach of StarNgage is ideal for our innovative brands and provides a higher quality of consumer reach for our partner stores,” add Matthew Keddy, CEO of DelicaWash. “We’re looking to expand our sales and marketing efforts with StarNgage to drive consumer online and in-store purchases of our brands through our retail partners.”