DYPER launches redesigned baby diapers and fully recyclable kraft paper packaging
This launch marks DYPER’s successful transition to fully recyclable paper packaging for single packs in retail stores – a first of its kind for the category in North America
DYPER has announced the launch of their newly designed diaper and fully recyclable kraft paper packaging now manufactured in North America – marking a major step forward in both the single-use diaper and packaging industries.
Plastic waste in diapering is a huge problem. Most disposable diapers are constructed with two water bottles worth of plastic and sold in single packs with virgin plastic packaging. In fact, according to UN Environmental Program, about 36% of all plastic is used for packaging, and 85% of it ends up in the landfill, where it can take up to 500 years to break down.
“DYPER’s new product line represents a significant step forward in our mission to reduce plastic waste and build a healthier planet for our children,” said Sergio Radovcic, Founder and CEO of DYPER. “Parents shouldn’t have to choose between their baby’s well-being and the environment. By using materials such as paper, natural wax and clay in our packaging and plant-based materials in our diapers, we hope to set an industrywide example that we can all reduce our reliance on plastics as a society.”
This launch marks DYPER’s successful transition to fully recyclable paper packaging for single packs in retail stores – a first of its kind for the category in North America. Packaging for DYPER’s larger Club Boxes is fully recyclable, with inner packs utilizing post-consumer resin (PCR).
Repurposing old plastics that would otherwise have gone to the landfill is central to driving the circular economy and a reduced carbon footprint. Additionally, Club Boxes and inner packs are now certified by the How 2 Recycle labeling program, which clearly communicates recycling instructions to the public.
The diaper itself has also undergone improvements, including a thinner absorbent core and sizing optimized for comfort and fit – without sacrificing absorbancy or performance. The new diaper remains a certified USDA BioPreferred® 55% Product, DermaTest® 5 star rated, STANDARD 100 by OEKO-TEX® certified and made with wood pulp certified by the Forest Stewardship Council (FSC®).
DYPER now also utilizes manufacturing in North America to ensure a reduced carbon footprint, improved shipping lead times and a more promising innovation pipeline.
The company has been working since 2018 to solve the great diaper dilemma and won’t stop innovating until they make a fully plant-based diaper that can safely avoid landfills. While there is no perfect solution, every little bit of incremental change adds up to a big impact in the long run.
DYPER is a leader in the environmentally responsible disposable diaper category with its diapers constructed from plant-based materials and made without chlorine, latex, alcohol, lotions, TBT, and Phthalates. They’re unprinted, unscented, soft to the touch, yet extremely durable and absorbent, and made with innovative materials such as viscose from Bamboo.
