Goodnites launches XXL size to fit kids up to 165 lbs
Brand expands its disposable nighttime underwear line and reinforces its commitment to supporting children who experience bedwetting
Goodnites, the No. 1 nighttime underwear brand in the United States, has announced the launch of its new XXL size, designed to fit children weighing up to 165 lbs. With this expansion, the brand now offers five sizes, aiming to provide more inclusive solutions for children and adolescents who experience bedwetting.
According to Kimberly-Clark, the brand owner, the launch responds to consumer research insights, particularly after the successful introduction of XL size in 2021. “We’re proud to continue to expand our product line with the introduction of the XXL size,” said Aaron Gretebeck, North American Vice President of Goodnites.
Although bedwetting is more common in younger children, it can persist into adolescence – especially among neurodivergent children. Company data indicates that one in six children experiences bedwetting, and one in ten of them has a disability, most commonly Autism or ADHD.
The new XXL size is now available on Amazon and will continue to roll out at retailers across the U.S. in the coming months. The brand also maintains a partnership with the Autism Society of America to support families in the Autism community by providing helpful information and resources related to bedwetting.
