Kleenex launches Snap & Go™, new portable facial tissue format

Kimberly-Clark announced the launch of Kleenex Snap & Go™ in the U.S. market, a new portable format developed to meet growing consumer demand for convenience and mobility.

The innovation features rigid packaging with a secure snap-close lid designed to keep tissues protected, clean and ready for use throughout daily routines.

Each pack includes 25 hypoallergenic three-ply Kleenex Ultra Soft™ facial tissues manufactured with Clean Shield™ technology, developed to provide enhanced durability and performance compared to traditional portable tissue packs.

According to the company, the product was created to address common consumer frustrations associated with conventional portable tissue packaging, including crushed packs, exposed contents and reduced hygiene during transport.

 

Robert Raines, vice president of marketing at Kimberly-Clark, said the new format was designed to integrate seamlessly into daily routines while offering a practical solution for everyday situations.

The packaging was developed for easy transport in handbags, backpacks, vehicles and travel bags, reinforcing the company’s strategy to expand its presence in tissue solutions for on-the-go consumption.

Kleenex Snap & Go™ is now available through Amazon, Target and Walmart, with broader retail distribution planned across the United States throughout May.

The launch is part of Kimberly-Clark’s ongoing innovation strategy to strengthen the facial tissue category through formats that combine functionality, protection and convenience for modern consumers.