Kruger Products raises breast cancer awareness through its annual Cashmere Collection initiative

Kruger Products | Produits Kruger is reaffirming its commitment to social causes through its traditional Cashmere Collection campaign, held during Breast Cancer Awareness Month each October in Canada. Since 2004, this initiative has raised more than $5 million to support breast cancer research and awareness, reinforcing the company’s dedication to community well-being.

For the 2025 edition, Kruger Products invites Canadians to visit www.cashmerecollection.ca and vote for their favorite design. For every vote received, Cashmere will donate $1 to the cause, benefiting the Canadian Cancer Society (CCS) and the Fondation cancer du sein du Québec (QBCF), up to a total of $100,000. Canadians can vote once per day until October 31, and the 2025 winner will be announced on November 3, 2025.

Consumers can also support the cause by purchasing specially marked pink ribbon packs of Cashmere and Purex bathroom tissue, with an additional $1 per pack going directly to CCS or QBCF, up to another $100,000.

Through this initiative, Kruger Products reinforces its corporate social responsibility and its commitment to the communities it serves, promoting solidarity and awareness in the fight against breast cancer.