NewsPersonal Care

Menstrual care market affected by 36% increase in tampon prices

The use of sanitary tampons among North American women has decreased by 27% in the past year compared to 2010

The significant increase in tampons prices is affecting the sales of companies in the sector, according to data from Circana, a consumer research company. Rising prices, environmental and health concerns have led to a reduction in the use of these products, which has destabilized the menstrual care market, valued at US$3.5 billion in the United States.

While Playtex reports that its unit sales have remained stable over the past five years, major companies like Kimberly-Clark and Procter & Gamble are investing millions in acquiring new companies and exploring alternative products. These include Thinx menstrual lingerie and organic menstrual items. Kotex, a Kimberly-Clark brand, has shifted its marketing focus to ultra-thin pads and tampons.

According to Circana, tampon prices in the U.S. have risen 36% over the past five years, outpacing inflation and costing approximately one-third more than pads and liners.

The use of tampons among North American women fell by 27% last year compared to 2010, with around 28 million users, according to MRI-Simmons USA. On average, women spend around US$20 a month on menstrual products, totaling almost US$10,000 over their lifetime.

Source
La República
Show More

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.