Menstrual care market affected by 36% increase in tampon prices
The use of sanitary tampons among North American women has decreased by 27% in the past year compared to 2010

The significant increase in tampons prices is affecting the sales of companies in the sector, according to data from Circana, a consumer research company. Rising prices, environmental and health concerns have led to a reduction in the use of these products, which has destabilized the menstrual care market, valued at US$3.5 billion in the United States.
While Playtex reports that its unit sales have remained stable over the past five years, major companies like Kimberly-Clark and Procter & Gamble are investing millions in acquiring new companies and exploring alternative products. These include Thinx menstrual lingerie and organic menstrual items. Kotex, a Kimberly-Clark brand, has shifted its marketing focus to ultra-thin pads and tampons.
According to Circana, tampon prices in the U.S. have risen 36% over the past five years, outpacing inflation and costing approximately one-third more than pads and liners.
The use of tampons among North American women fell by 27% last year compared to 2010, with around 28 million users, according to MRI-Simmons USA. On average, women spend around US$20 a month on menstrual products, totaling almost US$10,000 over their lifetime.