Navigator strengthens tissue innovation with launch of Amoos Pure
The new toilet paper features Clear Odor™ technology designed to neutralize odors and reinforce the brand’s position in the premium hygiene segment
The Navigator Company announced the launch of Amoos Pure, a new toilet paper product under the Amoos brand featuring Clear Odor™ technology, developed to help neutralize bathroom odors. The launch is part of the company’s strategy to expand its presence in the higher value-added tissue segment and respond to growing consumer demand for more sensory-driven and differentiated hygiene solutions.
The product features two-ply tissue, soft green decorative patterns and a delicate avocado oil fragrance. According to the company, Amoos Pure was developed to provide greater comfort, well-being and a more pleasant daily experience for consumers. The product is available in 4-roll and 12-roll packages.
According to the company, the innovation was validated through sensory tests conducted with consumers under internationally recognized standards and conditions designed to replicate real bathroom environments. Results showed that 90% of users considered the product effective in reducing unpleasant odors.
In addition to Clear Odor™ technology, Amoos Pure combines softness and strength, has been dermatologically tested and is suitable for all skin types, including sensitive skin.
The company highlighted that this type of solution remains uncommon in the European market due to the technological complexity and the investments required in research, development and industrial adaptation to ensure a consistent consumer experience.
With this launch, The Navigator Company aims to strengthen Amoos’ positioning in the premium tissue category, a segment increasingly driven by consumers seeking comfort, softness and sensory experiences in personal hygiene products.
The company also emphasized the brand’s recent recognition in the market. In 2026, Amoos received the Five Star Award for the fifth consecutive year with Amoos Super Absorvente and was named Product of the Year for the second consecutive year with Amoos Comfort. The brand also maintained its Consumer Choice distinction in the toilet paper category.
