Pampers partners with Olympic medalist Allyson Felix for NICUs diaper donations

This summer, Pampers is working to support preemie parents with the help of U.S. Track & Field legend, 11-time Olympic medalist, and mother Allyson Felix through a donation of up to one million preemie diapers to The Neonatal Intensive Care Units (NICUs) across the country. From July 2, 2024, through September 2, 2024, Pampers will donate one Pampers Preemie Swaddlers diaper to Children’s Miracle Network hospitals for every purchase of a Pampers Swaddlers Huge Pack at Walmart, up to one million diapers.

Allyson Felix has partnered with Pampers to tell her NICU story, encouraging others to share their own experiences and support NICU families with a purchase of Pampers at Walmart.

“My daughter’s arrival was a big moment for us as a family, but it was also a time of uncertainty. In the NICU, she spent her first days and weeks separated from me as we both embarked on our own health journeys after birth”, said Allyson Felix. “For many families, the NICU is just another hurdle they must clear before crossing the finish line and settling in at home. It’s a time when parents and their babies need to feel love and support, so I’m proud to be partnering with Pampers at Walmart to help NICU families across the country”.

As the #1 choice of U.S. hospitals and the diaper recommended by 95% of NICU nurses, Pampers has provided support to parents of premature babies since the 2002 launch of a diaper made specifically for premature babies. In 2016, after more than 10,000 hours of research, Pampers launched a hospital-exclusive diaper designed for premature babies as small as one pound.

“As preemies face the biggest challenge of their lives in the NICU, it’s important that we do what we can to help simplify their stay, and providing specially designed diapers is a small way that we can support them”, said Marty Vanderstelt, father of two and Senior Vice President, North America Baby Care at P&G.