Rascals wins “Exceptional Value” award with premium diapers

Rascals, a premium disposable diaper brand, has received the Good Housekeeping 2025 Parenting Award, in the “Diapering” category, standing out for its “exceptional value”. The recognition reflects the company’s proposal to combine high performance, comfort, and affordability in its product line.

Every year, the Good Housekeeping Institute evaluates hundreds of baby and child products, subjecting them to scientific laboratory analysis and practical testing conducted by more than 300 parents. Criteria include quality, value, innovation, and convenience.

Rascals premium diapers were developed with six key innovations that together provide up to 12 hours of leak protection. Highlights include the Hydrolock Core™, with four ultra-absorbent layers to keep skin dry; the Fast-Dry layer, which quickly removes moisture; as well as triple leak guards, an anatomical design, and a high elastic waistband for greater security during baby’s movements.

With AirSpun™ technology, the product offers a soft, breathable touch, is hypoallergenic, dermatologically tested, and free from lotions, fragrances, and latex. Certifications from Dermatest, OEKO-TEX Standard 100, and PETA (Cruelty-Free and Vegan) reinforce the brand’s safety and sustainability standards.

Recently, the brand also announced the launch of its premium Rascals Night Pants, designed for children with enuresis. The product combines discretion, up to 12 hours of overnight protection, odor lock, and attractive design, reinforcing the company’s strategy to expand its portfolio with innovative solutions for different stages of child development.

Rascals has consolidated itself as a consumer favorite, with more than 210,000 five-star reviews and an engaged base of followers on social media, including over 480,000 on TikTok. The brand also maintains its commitment to accessibility through its “Try Us, Love Us Guarantee”, which ensures customer satisfaction.

The award-winning diapers, along with other items in the brand’s portfolio, are available at Walmart’s e-commerce.