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Renova is the non-food brand most chosen by the Portuguese

According to research carried out by Kantar, the company remains among the top 10 most chosen brands in general in the country

For the eighth consecutive time, Renova was elected the most chosen non-food brand in Portugal, according to the annual global report “Brand Footprint”, by Kantar. As a result, the company also remains among the top 10 most chosen brands in general in the country.

In Spain, the tissue manufacturer returned to the top 5 of the most chosen brands in the drugstore category.

The study measures how many times FMCG (Fast-Moving Consumer Goods) brands are purchased, considering how many households purchase each brand and how many times they did so during a year (CRP – Consumer Reach Points).

“These numbers have a very special meaning for us: almost 5 out of 10 Portuguese people choose our brand,” said the company. “It is a pride and at the same time an immense responsibility to continue to meet the expectations of so many citizens who love our products.”


Renova is the largest tissue paper benchmark in the world and its products are available worldwide in more than 60 countries. With colorful and functional designs, the company offers stylish and eco-friendly disposable paper solutions for home and body.

The company’s main products are tissue papers for domestic and sanitary use, such as toilet paper, facial tissues, napkins and kitchen towels. The company’s main differential is to abuse colors, lights and movements in its creations.

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