Royalty Global has appointed Dennis Lion as Vice President of Sales – East, effective August 31, 2026, as the company advances its expansion across the United States.
Lion brings extensive experience in the Away-From-Home industry, along with a proven track record of building strong customer relationships and driving business growth.
In his new role, he will oversee Royalty Global’s sales efforts across the Eastern U.S. and play a key role in the launch of the company’s first East Coast operation, which is scheduled to open in Maryland in October.
“Dennis’ industry experience, customer focus, and leadership make him the right person to help lead our expansion on the East Coast. We’re excited to welcome him to the Royalty team and look forward to what we’ll accomplish together,” stated Jonathan Noori, Founder & CEO.
The appointment marks another important step in Royalty Global’s continued national expansion, strengthening the company’s ability to serve customers across the country while establishing a presence on the East Coast.
