Soft N Dry transforms diaper industry with innovative B2B portal
The company is leading the revolution in diaper manufacturing with its new digital platform, driving sustainability and efficiency in baby care
Soft N Dry Diapers Corp. and its subsidiary Soft N Dry de Mexico have launched the ecoFlexCore.com Business-to-Business (B2B) Partner Portal, targeting manufacturers of the company’s patented ecoFlex. Following a successful Beta test in the first quarter of 2024, the portal is ready for commercial launch and scale-up during the remainder of the year. This streamlined digital resource facilitates the ordering and production of “Tree Free” baby diapers using ecoFlex Core materials.
Matthew Keddy, CEO of Soft N Dry, stated “We are pleased to introduce what we believe is a first in the North American and Mexican disposable baby diaper market, an online B2B partner portal to support our new patented baby diaper material, ecoFlex Core, with a platform to now facilitate sales to manufacturers. In an industry that has seen little evolution over the past few decades in terms of raw materials, we believe that manufacturers will be encouraged to adopt ecoFlex Core as the new standard. Our goal is to continue to produce successful products in the private label and OEM baby diaper materials market as we seek to become a new industry standard in terms of cost-effectiveness and sustainability for the benefit of our commercial customers and their end consumers.”
Ricardo Santana, president of Soft N Dry de Mexico, said, “The baby diaper manufacturing market is being led by the innovations of our two partners in China and, to a large extent, by the trends being established with our partners in Mexico. Mexico serves as a dynamic market for new, proven and sustainable materials in baby diaper manufacturing, as a production hub and end market for these products with increased awareness of cost, performance and sustainability-oriented consumer buying trends.”
Soft N Dry has partnered with Moxo Inc. to power the B2B Partner Portal, ensuring dedicated resources for commercial accounts, such as integrated proposals, invoicing and project management. EcoFlexCore.com serves as a dynamic user guide, providing all the information, tools and sales support needed to transition to ecoFlex Core baby diapers.
