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The global toilet paper market is expected to reach $39.5 billion by 2028

Market growth will be driven by increased need for home care products, rise in disposable incomes and standards of living

The global toilet paper market was valued at $26 billion in 2020, and according to a new report published by Allied Market Research, it could reach $39.5 billion in 2028, with a CAGR (Compound Annual Growth Rate) of 5.2% during the period forecast. According to the report “Toilet Paper Market by Type, End Use, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021–2028,” incremental revenue of $13.4 billion is expected from 2020 to 2028.

In several countries toilet paper is popular as an effective personal care cleanser and has been used in various commercial industries such as hospitals, hotels, restaurants, shopping malls, offices, schools, as well as presence in domestic places. The post covid trend is for substantial growth to occur in the manufacture of personal care products to prevent the spread of dirt, germs, bacteria and viruses.

Consumers have sought toilet paper due to its absorbent quality, as it has thick layers of paper. The low cost of the product has also resulted in an increase in market demand for different variants of toilet paper.

Considering the types present in the segment, one-ply toilet paper represented the maximum market share in 2020. It is used in different applications due to its versatile nature, and its price makes it viable for the majority of the population, as it has less paper quantity. Also, this type of paper can disintegrate faster. Therefore, the one-layer toilet paper segment accounted for the largest share in 2020.

The two-ply toilet paper should grow at a higher CAGR by 2028. The double form has thicker and more absorbent paper, is considered more durable and offers high comfort as it contains two layers of paper.

The commercial segment was responsible for the largest share of the global toilet paper market in 2019, based on end use. Toilet papers are the most hygienic products on the paper market.

Another factor responsible for the growth of the toilet paper market is the increase in the number of industries, hospitals, hotels, restaurants, shopping malls, offices and schools, added to the improvement of the product in the market. However, the residential segment is expected to grow at a higher CAGR during the forecast period.

Based on the distribution channel, in 2020 purchases were made in online stores, due to the availability of a wide selection of personal care products in a single click, every day, without restriction of time and place. Thus, the demand for internet business is expected to gain high traction.

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