Huggies® launches new skin essentials™ diaper line to fight dermatitis
With innovative technology and fun design, new series promises to revolutionize infant skin care and offer parents peace of mind
Huggies® has launched an innovative line of diapers designed to protect against the leading causes of diaper rash, marking a step forward in infant care. With the introduction of the Skin Essentials™ diaper, which is equipped with new patented SkinProtect™ liner technology, the brand promises superior protection by leaving up to five times less mess compared to regular diapers, addressing parents’ concerns about rashes and irritation.
In addition, the new Huggies® Skin Essentials™ diaper helps absorb moisture and retains liquid soiling, critical factors in preventing dermatitis. The product also offers innovative features such as a blowout blocker and exclusive Disney designs, combining functionality with fun. These advances not only seek to improve the health of baby’s skin, but also to provide peace of mind to parents at a time of life full of uncertainty.
On the other hand, the complete Huggies® Skin Essentials™ line, which also includes wipes and training underpants, is part of this launch. Accompanying these products, the “Be Free, Baby” campaign celebrates babies’ freedom to enjoy a rash-free life through music and spontaneous moments of joy.
