Green Bay at the Center of the North American Tissue Industry

The selection of Green Bay, Wisconsin, to host the first edition of Tissue Summit North America reflects a strategic decision based on the region’s industrial relevance and historical vocation. 

Known as the toilet paper capital of the United States, the city is home to a significant concentration of tissue paper manufacturing plants and converting operations, as well as highly qualified professionals and key decision-makers who play a direct role in the development and competitiveness of the sector. 

This prominence makes Green Bay a natural setting for an event focused on high-level connections, knowledge exchange, and the generation of real business opportunities. The importance of the city and the reasons behind its selection were also the subject of a podcast recorded by Tissue Online North America co-founder Brian Uzcategui, in partnership with Discover Green Bay, represented by its VP of Sales and Services, Beth Ulatowski. The episode explores the city’s strategic role in the North American tissue industry, its appeal as a destination for international events, and the synergy between Green Bay and the Tissue Summit North America concept.

TISSUE SUMMIT NORTH AMERICA: A NEW CHAPTER FOR THE INDUSTRY 

Beyond the choice of location, Tissue Summit North America itself represents a new chapter for the industry on the continent. This will be the first edition of the event in the United States, following a solid track record of successful editions in Brazil, Panama, Colombia, and Chile, where the format has proven highly effective in bringing suppliers and decision-makers together in a focused and strategic way. 

The event model was designed to ensure high-quality interactions. While industry suppliers participate by reserving promotional space, invited attendees are exclusively decision-makers from tissue paper mills and converting operations, many of whom are based in the Green Bay region, and they are able to attend the event at no cost. 

To ensure that the audience is fully aligned with the purpose of the event, each registration is individually reviewed, allowing the organizers to assess each participant’s level of decision-making authority within their company and maintain a highly qualified and targeted environment. The initial registration link for sponsors is already available, and additional information about the event—including its concept, format, and updates—can be found at: tissuesummitnorthamerica.com.  

By combining a strategic destination for the tissue industry with a carefully structured event model, Tissue Summit North America is positioned to become a reference platform in the United States, connecting industry leaders, delivering relevant content, and driving business in one of the world’s most strategic markets.  

Be sure to mark your calendar and join us at the Tissue Summit North America on November 2–3, 2026.