SecureFLUSH™ Wins the WOW Innovation Award at the 2022 INDA World of Wipes Conference
The award recognizes innovation within the wipes value chain that uses non-woven technologies in a way that expands the usage of nonwovens
Nice-Pak, a pioneer and global leader in the manufacturing and distribution of pre-moistened wipes, announced Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes received the WOW Innovation Award at the World of Wipes conference in Chicago, IL. The award recognizes innovation within the wipes value chain that uses non-woven technologies in a way that expands the usage of nonwovens. Sustainable products that solve problems was the theme for this year’s award.
SecureFLUSH™ Technology results in a breakthrough flushable wet wipe that is strong and durable yet breaks apart five times faster than the leading brand of two-ply toilet paper when flushed. The flushable wipes are designed to provide an advanced level of security to help eliminate the fear of clogged plumbing.
“Protecting homes and wastewater facilities against infrastructure failures has become increasingly important to environmental sustainability,” said Robert Julius, Chairman and CEO, Nice-Pak. “As the makers of the first wet wipe, we continue to pioneer innovation to meet the needs of the both the consumer and our environment.”
“Our WOW recognition is a testament to Nice-Pak’s insights and innovation behind the launch of SecureFLUSH,” said John Iarocci, VP of R&D and Quality, Nice-Pak. “After six years of rigorous testing and development, we delivered a novel, creative solution to both a consumer and a wastewater problem.”
A NEW TECHNOLOGY IN FLUSHABLE WIPES
The patent pending SecureFLUSH™ Technology results in a unique, 100% cellulose nonwoven wipe that is strong enough to clean, yet break apart rapidly, when flushed. With Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes, consumers can achieve a fresher clean and ensure responsible care for their plumbing, septic and sewage systems. Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes contain naturally derived ingredients and are made from 100% biodegradable plant-based fibers.

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