Aitor Perfecto has expanded his responsibilities at Essity Professional Hygiene, taking on commercial leadership for Italy in addition to his current role overseeing the Iberian market.
Perfecto joined Essity in 2012 and has led the growth and transformation of the business unit in recent years. He joined Tork following SCA’s acquisition of Georgia-Pacific Europe and previously built his professional career in sales at Reckitt Benckiser.
TRANSFORMING THE PROFESSIONAL HYGIENE BUSINESS
During his tenure as Commercial Director for Iberia, Perfecto led the transformation of the Professional Hygiene business in Spain and Portugal through structural changes focused on creating value, accelerating growth and strengthening the Tork brand’s positioning.
Among the key milestones were the development of an omnichannel approach and the implementation of Internet of Things (IoT)-based solutions. The rollout of Tork Vision Cleaning, for example, has played an important role in the evolution of the business across the Iberian market.
“I have always believed that entering a new market means understanding it, learning quickly and building it together with the team. I now have the opportunity to apply this vision by taking on commercial leadership of the Professional Hygiene business in Italy, while also maintaining my current role in Iberia,” said Aitor Perfecto.
He added: “I approach this new challenge with enthusiasm, eager to learn from this market, share experiences across countries and continue building strong relationships with customers, distributors and colleagues.”
