A fire at a plant operated by Green Bay Converting in the United States caused a significant operational disruption at its facility located in Green Bay, Wisconsin.
The incident occurred on the morning of March 16, when emergency crews responded to reports of an active fire inside the facility. Firefighting efforts lasted several hours and were complicated by extreme weather conditions, including strong winds and heavy snowfall associated with a winter storm.
According to local media reports, part of the building structure collapsed as a result of the fire and the extensive use of water during suppression efforts. No injuries were reported, suggesting that personnel evacuation was carried out effectively.
The affected facility is part of the converting segment of the U.S. tissue industry, responsible for transforming parent rolls into finished products such as toilet paper, paper towels and napkins. While the company has not yet disclosed the extent of the damage to its production capacity, incidents of this nature can lead to relevant disruptions in regional supply.
The event also highlights the increasing exposure of industrial operations to climate-related risks. Extreme weather conditions not only hinder emergency response but also reinforce the need for stronger operational resilience strategies across the sector.
So far, Green Bay Converting has not provided official details regarding the total extent of the damage or the expected timeline for resuming operations. Further updates are anticipated in the coming days regarding the impact on production and the supply chain.
