Renova launches special Pokémon edition in South Korea
The collection features collectible toilet paper and pocket tissues inspired by iconic franchise characters, reinforcing the brand’s visual innovation strategy
Renova has introduced a special edition tissue collection inspired by Pokémon in South Korea, combining pop culture, design and collectability within the consumer household tissue segment.
Developed specifically for the South Korean market, the collection celebrates the franchise’s anniversary through a line of toilet paper and pocket tissues featuring exclusive packaging and printed designs directly on the paper.
The edition includes iconic Pokémon characters such as Pikachu, Charizard, Lapras, Ditto, Rayquaza and Lucario, creating a visual concept aimed at both everyday consumers and collectors.
With this launch, the company strengthens its legacy of aesthetic innovation in the tissue sector, following previous disruptive initiatives such as its iconic black toilet paper, which helped redefine design expectations within the category.
According to the company, the edition is part of its international strategy to develop exclusive products tailored to specific markets, offering differentiated consumer experiences across regions.
Although currently available only in South Korea, the company indicated that the collection may soon expand to other European markets.
