Hey Tiger launches diaper and training pants line exclusively at Target
The new brand targets the baby care segment with a high-performance, value-driven offering
Emerging brand Hey Tiger has launched in the United States with a line of diapers and training pants, available exclusively through Target. The company aims to position itself in the market with a value-driven offering focused on performance and affordability.
According to the company, the diapers are available in sizes 3 to 7 and feature leak protection technology designed to keep users dry for extended periods. They are also made with hypoallergenic materials and are free from fragrances, aiming to provide enhanced skin comfort.
The training pants, available in sizes 4 to 7, are designed to support potty training, featuring a 360° elastic waistband and easy-open sides for added convenience.
The brand stated that its offering responds to growing consumer demand for baby care products that combine quality and competitive pricing, particularly as families seek better value in everyday essentials.
The portfolio also includes design elements tailored to children, with branding and visual identity aimed at enhancing shelf appeal and digital engagement.
