This August, for the sixth consecutive year, Kimberly-Clark’s North American Huggies® Brand and Walgreens are coming together to raise awareness of diaper need in the United States, supporting those struggling with providing diapers for their children. One in three families in the U.S. experience diaper need and are unable to provide enough diapers to help keep their child’s skin clean, dry and healthy.
For the entire month of August, Huggies® and Walgreens are encouraging people across the country to help support this important cause. For every pack of Huggies® Diapers purchased at a Walgreens store or online at Walgreens.com this August, Huggies® will donate a day’s worth of diapers to the National Diaper Bank Network – up to one million diapers. Since 2011, Huggies® and the National Diaper Bank Network have helped provide more than 300 million diapers to those in need.
“When a baby doesn’t have access to clean diapers, they’re exposed to potential health risks, which is the driving force behind this important collaboration with Walgreens and The National Diaper Bank Network,” said Robert Raines, Vice President of Marketing for Huggies® North America. “Many people don’t realize how prevalent diaper need is in our country, and through this partnership, we will educate and encourage people to join us in supporting families to help babies and children thrive.”
“In our pursuit of more joyful lives through better health, Walgreens is proud to team up with Huggies for the sixth consecutive year,” said John Gremer, director of community affairs at Walgreens. “Driving awareness to diaper need in support of helping families across the local communities we serve is important.”
Arin Wright – professional Chicago soccer player and mother of a two-year-old son – is partnering with Huggies® to help spread the word about the donation program with Walgreens and encourage her fans to participate in the giving. Wright isn’t just a defender on the field – she has been a strong advocate for new parents facing challenges, such as maternity leave, balancing a career with parenthood, fertility services and daycare.
“There are so many things to think about when raising a child, and it pains me to know that so many families have to worry about not knowing if they’ll have enough clean diapers today,” said Wright. “I’ll be buying my Huggies® at Walgreens this month to help generate donations to families in need, and I’ll be asking my friends, teammates and family to do the same. I hope people across the country will join us on this important mission to help make sure more parents have access to clean diapers.”
To support a family in need today, Americans can visit the local Walgreens or Walgreens.com to purchase the next pack of Huggies® diapers, now through the end of August.