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Luvs launches new platinum protection diapers featuring Bluey

Enhanced absorbency and fun designs promised superior comfort and up to 12 hours of leak protection for babies

Luvs has launched its most significant diaper innovation to date: the Luvs Platinum Protection, which now features the popular character Bluey. These new disposable diapers are more absorbent than ever, boasting up to 12 hours of Triple Leakguard Protection, along with secure cuffs and stretchy sides designed to keep leaks contained where they are most likely to occur.

“We’re thrilled to introduce Luvs Platinum Protection diapers, the ultimate solution for parents who want performance, comfort and value”, said Jess Davidson, Luvs brand director at P&G. “We were determined to make the necessary upgrades to Luvs so parents no longer have to choose between cost effectiveness and great product performance. We can confidently say that Luvs Platinum Protection parents can have both, giving them More to Luvs!”

Luvs Platinum Protection diapers aim to offer exceptional comfort and leak protection, ensuring babies remain dry during playtime and naptime, which in turn means parents spend less time and money on diaper changes. These diapers provide an affordable, high-quality option with four key levels of protection:

  • Triple Leakguard Protection: these diapers feature Triple Leakguards that lock away wetness, offering up to 12 hours of superior leak protection.
  • Secure and Stretchy Sides: designed with secure and stretchy sides, they provide a snug and comfortable fit that moves with the baby.
  • Comfy Leak Barrier Cuffs: the leak barrier cuffs add an extra layer of protection against leaks.
  • Wetness Indicator: a convenient wetness indicator changes color to inform parents when it’s time for a diaper change.

Beyond leak protection, Luvs Platinum Protection is the brand’s softest diaper to date. Dermatologically tested, hypoallergenic, and free from parabens and latex, these diapers are designed to be gentle on delicate baby skin with a new super soft design.

“We’re so excited to bring Luvs Platinum Protection diapers to parents nationwide”, said Linda Sauer, Luvs R&D product design director at P&G. “My son, Felix, was a Luvs baby, so I had firsthand experience of where we could improve. After extensive research and development, we’re confident that we’ve created the ultimate diaper solution. With Luvs Platinum Protection, parents can trust that their baby will enjoy superior softness, comfort, and up to 12 hours of leak protection”.

Additionally, Luvs Platinum Protection introduced two new prints featuring Bluey, the beloved blue Heeler dog, adding a touch of fun to the diaper-changing experience for both parents and babies.

Source
P&G
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