Kruger Products enhances restaurant experience with Cashmere® Bathroom Guide™
The initiative recognizes restaurant bathrooms for design, cleanliness, and comfort, expanding from Toronto to Montreal
Kruger Products, through its Cashmere® brand, has expanded its Cashmere® Bathroom Guide™, an initiative aimed at highlighting the role of restaurant bathrooms as a key element of the overall dining experience.
The concept is based on the insight that while restaurant guides traditionally focus on food, one of the most frequently used spaces—the bathroom—has often been overlooked.
First launched in Toronto in 2024, the guide recognizes venues that elevate guest experience through design, comfort, cleanliness, and attention to detail. It features a proprietary “Fleur” rating system, setting a new benchmark for bathroom excellence in the hospitality sector.
As part of its expansion, the initiative has now reached Montreal, a city known for its vibrant culinary and cultural scene. With its first selected venues in this market, the guide continues to position bathrooms as an extension of hospitality and service quality.
The initiative reinforces the brand’s focus on enhancing consumer experience beyond the home, integrating both functional and emotional aspects of product use.
