Metsä brought together customers from across Europe during the “Future of Tissue with Metsä” event, held in Mariestad, Sweden, to discuss key industry trends, exchange knowledge and explore new growth opportunities for the tissue sector.
The event featured industry experts and representatives who shared perspectives on market developments, innovation and the challenges shaping the future of tissue production.
As part of the program, participants visited one of Europe’s most modern tissue mills, gaining firsthand insights into production capabilities, operational approaches and solutions focused on efficiency and innovation.
According to Metsä, the meeting reinforced the importance of collaboration between manufacturers, customers and strategic partners to support sustainable growth and strengthen long-term relationships across the value chain.
The event concluded by emphasizing the role of partnerships and shared knowledge in building the future of the tissue industry.
