PERIOD. appoints Jennifer Herrera as new Executive Director

PERIOD., the global youth-driven organization dedicated to ending menstrual poverty and stigma, has announced the appointment of Jennifer Herrera as its new Executive Director. Herrera brings extensive experience in advocacy, strategic communication, and leadership, having most recently served as Vice President of External Affairs at the National Women’s History Museum (NWHM). In that role, she oversaw public affairs, marketing, partnerships, and media relations, led initiatives such as Women Vote, Women Win, and collaborated with the U.S. Mint on the American Women Quarters program to honor trailblazing women in American history.

Herrera also has deep roots in grassroots organizing, having built successful advocacy networks as the Virginia chapter leader for Moms Demand Action. Throughout her career, she has demonstrated a strong commitment to advancing women’s rights, equity, and civic engagement.

Upon assuming her new role, Herrera highlighted the significance of joining PERIOD. at a pivotal moment in its trajectory. She expressed long-standing admiration for the organization’s mission and emphasized her goal of strengthening and expanding its impact, noting the power of youth-led advocacy to drive lasting progress in menstrual equity.

 

Outgoing Executive Director Michela Bedard, who has been with PERIOD. since 2020, reflected on her tenure with gratitude. Bedard emphasized the global growth of PERIOD. chapters, the development of strong coalitions, and the support of donors and allies as key accomplishments during her leadership.

Over the past decade, PERIOD. has donated menstrual products to support more than seven million menstrual cycles, produced research and educational curricula to address menstrual stigma, and equipped new generations of young leaders with the skills needed to draft, pass, and implement policies that make menstrual products more affordable and accessible.

The Board of Directors noted that today’s menstrual movement is stronger than ever, driven by young activists and the organization’s expanding capacity under Bedard’s leadership. The Board recognized her dedication and wished her continued success in her future endeavors.

With Herrera now at the helm, PERIOD. aims to further amplify its impact. Bedard stated that she is confident the new Executive Director will guide the organization into a bold future, where women’s health and gender equality are championed with greater strength and creativity.