Renova strengthens its commitment to sustainable innovation at ModaLisboa with immersive installation
The company showcases its recycled textile-based paper in a space highlighting the environmental challenges of the fashion industry
Renova took part in a new edition of ModaLisboa, reinforcing a long-standing partnership with the event. On this occasion, the company introduced an immersive installation featuring hundreds of suspended paper rolls, creating a dynamic and interactive environment designed to engage visitors.
The space also featured host Mingyu Wang, who enhanced the experience through interviews and audience interaction, strengthening the connection between the brand and attendees.
A key highlight of the presentation was Renova TextilPapier, a paper made from recycled textiles that combines the softness of fabric with the precision and hygiene standards of premium paper. Through this product, the company aims to demonstrate new possibilities in the use of recycled materials.
The concept behind the installation also addressed one of the fashion industry’s major challenges: the environmental impact associated with consumption and fast fashion. With this approach, Renova promoted reflection on circular economy practices and the potential to give new life to materials that would otherwise be discarded.
During the event, visitors were invited to explore the installation and discover the innovation firsthand, reinforcing the company’s positioning in sustainability and material development.
