Renova launches new campaign for the TextilPapier line
Initiative aims to raise awareness of material reuse and the circular economy in the tissue segment
Renova has announced the launch of a new campaign for its TextilPapier line, presented by the company as the first patented toilet paper made from recycled textiles. Under the theme “Give your clothes a new life,” the initiative aims to encourage consumers to rethink the destination of used garments and increase awareness of the circular economy and material reuse.
According to the company, the campaign reinforces the brand’s commitment to innovation and sustainability by transforming textile waste into premium tissue products. The concept highlights the combination of textile softness, precision, and paper hygiene standards, attributes associated with the TextilPapier line.
The initiative also draws attention to the challenges of textile recycling in Europe. According to data presented by Renova, only about 1% of textiles consumed across the continent are currently recycled, while a significant share of these materials continues to be sent to incineration facilities or landfills.
Through this campaign, the Portuguese manufacturer aims to broaden the discussion on waste valorization and promote more sustainable consumption and production models within the tissue industry.
Complete information about the campaign is available through the related link.
