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The climate change is the focus of the new edition of Sofidel’s “I’ll Take Care of You” program

The initiative is a learning program and an invitation to reflect and express themselves on the theme of protecting the planet

The 2021/2022 edition of the educational project “I’ll Take Care of You” (“Mi Curo di Te”), promoted by Regina (Sofidel Group) and WWF Italia, this year delves into the theme of the climate and climate change within the framework of the UN 2030 Agenda.

The initiative is a learning program and, above all, a stimulus for the new generations; an invitation to reflect and express themselves on the theme of protecting the planet.

The project will therefore end with a final contest that will leave room for the creativity and sensitivity of children and young people, awarding the schools that receive the most points for the class projects and the involvement of families.

The theme proposed in this year’s edition deals with the complex wonder of the climate, develops awareness of climate change and its effects on the Earth, explores the study of glaciers, their melting, the role of greenhouse gases, and the impacts of humans on the environment.

Finally, it proposes strategies and actions to protect our planet and a focus on those who, like Regina and the Sofidel Group, produce paper committed to reducing emissions that are harmful to the climate. Continuing from last year, the children will be accompanied in the project by the mascot Milla, the ant protagonist of the Regina Cartacamomilla toilet paper commercials.

“For Sofidel, schools, the environment, and information are three central themes for building a more sustainable future, three areas in which the Regina brand, together with WWF, wants to play its part through the ‘I’ll Take Care of You’ educational program”, said Elena Faccio, Sofidel’s Creative, Communication and CSR Director.

“It’s important to get children and young people to think about a problem that affects the community and whose effects will be felt for years to come. ‘I’ll Take Care of You’ is an investment in education, helping new generations develop the knowledge required to understand the time they are living in and prepare for a future that’s in harmony with the environment and that is more socially inclusive,” she concluded.

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