Always launches Pocket Flexfoam, compact sanitary pad with Flexfoam technology
New product combines maximum protection, comfort and everyday practicality
Always, P&G’s feminine intimate care brand, has announced the launch of Always Pocket Flexfoam, a compact sanitary pad designed to offer maximum protection with discretion and comfort. With Flexfoam technology, the product guarantees zero leaks, zero sensation and zero wrinkling, adapting to the body and providing security throughout the day.
Always Pocket Flexfoam comes in an ultra-compact and reusable package, making it easy to transport and use at any time. Despite the reduced format, the sanitary pad maintains the efficiency of a traditional model, guaranteeing up to 100% protection against leaks.
According to Balaka Niyazee, senior vice president and general manager of NA Feminine Care at Procter & Gamble, the launch reinforces the brand’s commitment to innovation and comfort. “With the launch of new Always Pocket Flexfoam, we’re aiming to revolutionize the period care routine for the on-the-go lifestyle, so no matter what she’s wearing, or where she’s going, she can do it with the confidence she’s protected.”
As part of the promotion, Always and Tampax will be the first menstrual care brands to partner with the Coachella 2025. During the festival, the products will be available at the House of Flow activation, as well as being distributed in the event’s toilets.
Always Pocket Flexfoam is now available for purchase and expands the brand’s portfolio with a practical and efficient solution for those seeking discretion and protection.
