Always Discreet and NFL launch campaign to raise awareness of bladder leaks
“Protect the Moment” aims to normalize conversations about bladder leaks and promote confidence among women
Always Discreet, a Procter & Gamble brand specializing in bladder leak protection products, has launched a campaign in partnership with the National Football League (NFL) to address the issue and encourage more open conversations around bladder leaks.
Called “Protect the Moment,” the initiative features NFL player mothers sharing their personal experiences with bladder leaks. The campaign aims to help other women overcome concerns associated with leaks and remain present during important activities and moments.
As part of the campaign, Always Discreet highlights its RapidDry technology, which quickly converts liquid into gel to lock in moisture and help neutralize odors.
The initiative also seeks to normalize conversations about bladder leaks, particularly among women over 45, while positioning personal care as a way to support confidence and participation in everyday activities.
The partnership between Always Discreet and the NFL extends personal care communication into the sports and entertainment space, using personal stories to address an issue that can still carry discomfort or stigma.
