The Navigator Company expands in Spain with new Don Limpio household tissue range

The Navigator Company is strengthening its presence in Spain with the launch of a new Don Limpio product range, manufactured and commercialized under license from Procter & Gamble (P&G). The initiative marks a strategic step in the company’s tissue business development in the Iberian market.

The new portfolio has been designed for everyday household use, combining performance, practicality, and efficiency. It includes three-ply multipurpose rolls available in two formats: a mini roll for quick, high-absorption tasks, and a standard format suited for more demanding applications.

The range also includes Don Limpio Kitchen Rolls, offered in packs of three units, featuring two-ply rolls designed to deliver strength and efficiency for common kitchen tasks.

All products feature a strong visual identity, incorporating the brand name, logo, and iconic elements of Don Limpio, ensuring high visibility and immediate recognition at the point of sale.

 

The development of this product line is based on Navigator’s core pillars: industrial excellence, innovation, and sustainability. The products are made from sustainably sourced raw materials, designed to deliver superior strength and absorption.

According to Hermano Mendonça, Tissue Commercial Director, the launch combines “an iconic brand with advanced technology and excellence in raw materials, supported by strong R&D, industrial, and commercial expertise.” He also highlighted the strong brand recognition in Spain as a key factor in product development.

The new range will be progressively rolled out nationwide in the coming months, reinforcing The Navigator Company’s role as a strategic partner for retailers in the tissue category.