Huggies presents Poop Poncho, promotional item that highlights diaper innovation

Huggies, a reference in childcare, has created an unusual campaign to celebrate its latest diaper innovation. To reinforce the benefits of the new Huggies Little Snugglers, the brand has developed the Poop Poncho, a limited edition promotional item that plays with one of the biggest challenges of parenthood: unexpected leaks.

The idea came from a curious fact identified by Huggies’ research and development team: babies’ poop can reach up to two meters per second. The campaign highlights the importance of choosing the right diaper, avoiding improvised solutions. The Poop Poncho bears the message “I wish I had Huggies” and symbolizes what parents might need if they didn’t know about the advanced protection of the new diapers.

Those interested in winning a Poop Poncho can register on PoopPoncho.com between March 31 and April 4. The campaign is aligned with the launch of the new Little Snugglers diapers commercial, which will be shown from April 3, reinforcing Huggies’ commitment to providing more peace of mind in the daily care of babies.

“We made a diaper with blowout protection in every direction to make a meaningful difference in caring for baby,” said Andrea Zahumensky, North American President of Baby and Child Care at Kimberly-Clark. “Our purpose is to create products that really make a difference in the lives of families.”

Huggies Little Snugglers diapers offer several advantages, such as:

• Comfort and softness: anatomical design and soft materials for a delicate fit.
• Safe formula: hypoallergenic, free of fragrances, parabens, lotions, elemental chlorine and latex.
• GentleAbsorb lining: quickly absorbs moisture to keep skin dry.
• Moisture indicator: changes color to indicate the right time to change.
• Available in sizes 1 and 2.

Participation in the promotion does not require a purchase. The full rules can be found at www.poopponcho.com/rules.